Ji, Junzhe; Plakoyiannaki, Emmanuella; Dimitratos, Pavlos; … - In: International Marketing Review 36 (2019) 1, pp. 164-187
Purpose: The purpose of this paper is to examine how qualitative case research (QCR) has been conducted in the field of international entrepreneurship (IE) in terms of onto-epistemology and methodology. QCR can serve as an umbrella approach for contextualizing and capturing the complexity of IE...