Hoque, Mohammad Tayeenul; Ahammad, Mohammad Faisal; … - In: Journal of Knowledge Management 25 (2020) 5, pp. 1219-1240
Purpose: The purpose of this paper is to develop a conceptual framework on the dimensions of dynamic marketing capability (DMC) and its relationship with export performance. The paper also proposes the mediating role of competitive hybrid strategy and the moderating role of environmental...