How can regulation in an era of personal responsibility aid people to make the optimal decisions about their future risks, savings, and retirement? This study aims to deepen our understanding of how different age groups process choices in relation to future risk planning in diverse...

The current research demonstrates that temporally separating a consumer's initial decision to perform a guilt-inducing action from its actual enactment reduces the guilt felt while acting. This hypothesis follows from the development of a dynamic model that unpacks guilt into two distinct...

Most would agree that the decision to purchase a new book should not be influenced by a previous decision over hand-soap. Most would be wrong. We show that the decision to accept an offer depends on the outcome of previous, seemingly unrelated decisions in a systematic manner, with prior...

The behavioral implications of large discounts have been viewed from two opposing perspectives. From an attribution perspective, a large discount signals low quality and decreases the overall appeal of the product, but from a motivational account, a large discount seems attractive and increases...

At a time when policy makers want to change the behaviour of citizens to tackle a broad range of social problems, such as climate change, excessive drinking, obesity and crime, a promising new policy approach has appeared that seems capable of escaping the liberal reservations typically...

Academic research in several disciplines has demonstrated that consumers generally show a preference for certainty in the domain of gains. The current research provides evidence for an important psychological antecedent to this effect. Specifically, the authors find that the likelihood of...

This article demonstrates experimentally that individuals making decisions about their health management are affected by the decision making environment and that law and policy can serve important roles in improving the decision environment. With the support of a generous grant from the Robert...