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The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance link rid="fn6">*
Atuahene-Gima, Kwaku; Slater, Stanley F.; Olson, Eric M. - In: The journal of product innovation management : an … 22 (2005) 6, pp. 464-482
Persistent link: https://www.econbiz.de/10006233383
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KEYNOTE ARTICLE - Managing Design for Competitive Advantage: A Process Approach
Olson, Eric M.; Slater, Stanley; Cooper, Rachel - In: Design management journal 11 (2000) 4, pp. 10-17
Persistent link: https://www.econbiz.de/10007176969
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Case in Point - Marketing by Design
Czaplewski, Andrew J.; Olson, Eric M.; Slater, Stanley E. - In: Marketing management : a quarterly business management … 12 (2003) 1, pp. 14-17
Persistent link: https://www.econbiz.de/10007233733
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Case in Point - Applying the RATER Model for Service Success
Czaplewski, Andrew J.; Olson, Eric M.; Slater, Stanley F. - In: Marketing management : a quarterly business management … 11 (2002) 1, pp. 14-17
Persistent link: https://www.econbiz.de/10007236700
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CASE IN POINT - The Iridium Story: A Marketing Disconnect? - Market pioneer Iridium was a brilliant idea surrounded by multiple mistakes.
Olson, Eric M.; Slater, Stanley F.; Czaplewski, Andrew J. - In: Marketing management : a quarterly business management … 9 (2000) 2, pp. 54-57
Persistent link: https://www.econbiz.de/10007241704
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Staying on Top at Vail - Will aggressive growth strategies and innovation maintain Vail's edge?
Olson, Eric M.; Slater, Stanley F.; Anthony, Toni - In: Marketing management : a quarterly business management … 7 (1998) 4, pp. 47-53
Persistent link: https://www.econbiz.de/10007246834
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Crash Landing - Fledgling airline files for Chapter 11 bankruptcy.
Olson, Eric M.; Ferguson, Jeffery M. - In: Marketing management : a quarterly business management … 7 (1998) 2, pp. 54-58
Persistent link: https://www.econbiz.de/10007247865
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The Climbing Rockies - Will marketing wizardry elevate Colorado's MLB team to new heights?
Olson, Eric M.; Slater, Stanley F.; Anthony, Toni - In: Marketing management : a quarterly business management … 6 (1997) 2, pp. 37-42
Persistent link: https://www.econbiz.de/10007249976
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Smooth Takeoff - Western Pacific's guerrilla marketing tactics get the fledgling airline off the ground.
Olson, Eric M.; Slater, Stanley F. - In: Marketing management : a quarterly business management … 5 (1996) 3, pp. 38-43
Persistent link: https://www.econbiz.de/10007252620
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Design Equity: A Corporate Perspective
Olson, Eric M. - In: Design management journal 8 (1997) 2, pp. 78-83
Persistent link: https://www.econbiz.de/10007198372