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Individual differences in brand schematicity
Puligadda, Sanjay; Ross, William T.; Grewal, Rajdeep - In: Journal of marketing research : JMR 49 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
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The effects of compensatory inferences for attributes on the choice of incomplete product options
Gunasti, Kunter; Ross, William T. - In: Journal of business research : JBR 68 (2015) 5, pp. 1136-1144
Persistent link: https://www.econbiz.de/10010517081
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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The interplay of drivers and deterrents of opportunism in buyer-supplier relationships
Wang, Qiong; Li, Julie Juan; Ross, William T.; … - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10009719763
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Product recalls and the moderating role of brand commitment
Germann, Frank; Grewal, Rajdeep; Ross, William T.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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I'm moral, but I won't help you : the distinct roles of empathy and justice in donations
Lee, Saerom; Winterich, Karen Page; Ross, William T. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 678-696
Persistent link: https://www.econbiz.de/10010473404
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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The unique effects of branding on variety perception
Puligadda, Sanjay; Ross, William T. - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10008758988
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Tradeoffs between price and quality : how a value index affects preference formation
Creyer, Elizabeth H. - In: Journal of consumer affairs : official publication of … 31 (1997) 2, pp. 280-302
Persistent link: https://www.econbiz.de/10001230098