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Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes
Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31
Persistent link: https://www.econbiz.de/10003735792
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In search of platforms to increase market responsiveness : evidence from foreign subsidiaries
Lee, Ruby P.; Chen, Qimei; Lu, Xiongwen - In: Journal of international marketing 17 (2009) 2, pp. 59-73
Persistent link: https://www.econbiz.de/10003891577
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Linking customer resources to firm success : the role of marketing program implementation
Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of business research : JBR 64 (2011) 4, pp. 394-400
Persistent link: https://www.econbiz.de/10008859027
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Between information system integration and performance, what are the missing links?
Lee, Ruby P.; Chen, Qimei - In: Handbook of business practices and growth in emerging …, (pp. 81-99). 2010
Persistent link: https://www.econbiz.de/10003946253
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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The immediate impact of new product introductions on stock price : the role of firm resources and size
Lee, Ruby P.; Chen, Qimei - In: The journal of product innovation management : an … 26 (2009) 1, pp. 97-107
Persistent link: https://www.econbiz.de/10003799274
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby; Chen, Qimei; Hartmann, Nathaniel N. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
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Implications of service processes outsourcing on firm value
Lee, Ruby P.; Kim, Daekwan - In: Industrial marketing management : the international … 39 (2010) 5, pp. 853-861
Persistent link: https://www.econbiz.de/10008737499
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Systems collaboration and strategic collaboration : their impacts on supply chain responsiveness and market performance
Kim, Daekwan; Lee, Ruby P. - In: Decision sciences : DS 41 (2010) 4, pp. 955-981
Persistent link: https://www.econbiz.de/10008821842