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Dashboards as a service : why, what, how, and what research is needed?
Pauwels, Koen; Ambler, Tim; Clark, Bruce H.; LaPointe, Pat - In: Journal of service research : JSR 12 (2009/10) 2, pp. 175-189
Persistent link: https://www.econbiz.de/10003901039
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Price war : what is it good for? ; store visit and basket size response to the price war in Dutch grocery retailing
Heerde, Harald J. van; Gijsbrechst, Els; Pauwels, Koen - In: MSI reports : working paper series (2007) 1, pp. 87-112
Persistent link: https://www.econbiz.de/10003605802
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Demand-based pricing versus past-price dependence : a cost-benefit analysis
Srinivasan, Shuba; Pauwels, Koen; Nijs, Vincent - In: Journal of marketing 72 (2008) 2, pp. 15-27
Persistent link: https://www.econbiz.de/10003684083
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Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen; Weiss, Allen - In: Journal of marketing 72 (2008) 3, pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: Journal of marketing 73 (2009) 5, pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862