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What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance
Bezawada, Ram; Pauwels, Koen - In: Journal of marketing 77 (2013) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10009725666
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel; Pauwels, Koen; Gupta, Sunil - 2013
Persistent link: https://www.econbiz.de/10009712377
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Social media metrics : a framework and guidelines for managing social media
Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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The formation, evolution and replacement of price-quality relationships
Pauwels, Koen; D'Aveni, Richard A. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10011434880
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Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
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Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: Journal of marketing research : JMR 47 (2010) 4, pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
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Product innovations, advertising, and stock returns
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: Journal of marketing 73 (2009) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10003815498