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Diversity, dimensionality, distinctiveness

Kitchen, Philip J. - In: Journal of marketing communications 24 (2018) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10011852907

Transnational corporations from Asian developing countries : the internationalisation characteristics and business strategies of Sime Darby Berhad

Ahmad, Syed Zamberi; Kitchen, Philip J. - In: The international journal of business science & applied … 3 (2008) 2, pp. 21-36

There is limited empirical research on the internationalisation processes, strategies and operations of Asian multinational corporations (MNCs), particularly MNC's based in Malaysia. The emergence and development of an MNC from this developing country represents a significant addition to the...

Persistent link: https://www.econbiz.de/10011894089

Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking

Proctor, Tony; Kitchen, Philip J. - In: Journal of strategic marketing 27 (2019) 5, pp. 373-387

Persistent link: https://www.econbiz.de/10012202758

How to promote relationship-building leadership at work? : a comparative exploration of leader humor behavior between North America and China

Yang, Inju; Kitchen, Philip J.; Bacouel-Jentjens, Sabine - In: The international journal of human resource management 28 (2017) 10, pp. 1454-1474

Persistent link: https://www.econbiz.de/10011740551

The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial

Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 4, pp. 329-330

Persistent link: https://www.econbiz.de/10011743957

Brickbats and bouquets for marketing

Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923

Persistent link: https://www.econbiz.de/10011641385

Editorial: the complexities of online/offline communications

Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112

Persistent link: https://www.econbiz.de/10011706418

Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity

Mosca, Fabrizio; Kitchen, Philip J.; Chiaudano, Valentina - In: Developing successful global strategies for marketing …, (pp. 81-100). 2021

Persistent link: https://www.econbiz.de/10012521623

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context

Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739

Persistent link: https://www.econbiz.de/10011978586

BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand

Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731

Persistent link: https://www.econbiz.de/10012314011