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An overview of marketing strategy and planning
Zinkhan, George M.; Pereira, Arun - 2009
Persistent link: https://www.econbiz.de/10003836009
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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Internationalization and performance : the moderating effects of organizational learning
Hsu, Chin-chun; Pereira, Arun - In: Omega : the international journal of management science 36 (2008) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10003594071
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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.; Pereira, Arun - In: Journal of business research : JBR 40 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006735586
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Country-of-origin image: measurement and cross-national testing
Pereira, Arun; Hsu, Chin-Chun; Kundu, Sumit K. - In: Journal of business research : JBR 58 (2005) 1, pp. 103-106
Persistent link: https://www.econbiz.de/10006713999
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Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008348339
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Internationalization and performance: The moderating effects of organizational learning
Hsu, Chin-Chun; Pereira, Arun - In: Omega : the international journal of management science 36 (2008) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10007896683
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A Cross-Cultural Analysis of Ethnocentrism in China, India, and Taiwan
Pereira, Arun; Hsu, Chin-Chun; Kundu, Sumit - In: Journal of international consumer marketing 15 (2002) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10007107473
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Explaining the Variation in Short-Term Sales Response to Retail Price Promotions
Kumar, V.; Pereira, Arun - In: Journal of the Academy of Marketing Science 23 (1995) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10006154652
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Chinese consumer decision-making styles: A comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10008894510