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Stimulus Context and the Formation of Consumer Ideals
Cooke, Alan D.J.; Janiszewski, Chris; Cunha Jr, Marcus; … - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 112-124
Persistent link: https://www.econbiz.de/10006646317
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Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects
Janiszewski, Chris; Silk, Tim; Cooke, Alan D.J. - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10006648888
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
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When Absence Begets Inference in Conjoint Analysis
Alba, Joseph W.; Cooke, Alan D.J. - In: Journal of marketing research : JMR 41 (2004) 4, pp. 382-387
Persistent link: https://www.econbiz.de/10006645684
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RESEARCH NOTES AND COMMUNICATIONS - Marketing the Unfamiliar: The Role of Context and Item- Specific Information in Electronic Agent Recommendations
Cooke, Alan D.J.; Sujan, Harish Sujan Mita; Weitz, Barton A. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10006652713
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Avoiding Future Regret in Purchase-Timing Decisions
Cooke, Alan D.J.; Meyvis, Tom; Schwartz, Alan - In: Journal of consumer research : JCR ; an … 27 (2001) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10006659413
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Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present
Meyvis, Tom; Cooke, Alan D.J. - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 200-211
Persistent link: https://www.econbiz.de/10007763389
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An Experimental Test of a General Class of Utility Models: Evidence for Context Dependency
Chechile, Richard A.; Cooke, Alan D.J. - In: Journal of risk and uncertainty : JRU 14 (1997) 1, pp. 75
Persistent link: https://www.econbiz.de/10007071147
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Goal-directed perception
Janiszewski, Chris A. - In: Handbook of consumer psychology, (pp. 393-416). 2008
Persistent link: https://www.econbiz.de/10003716233
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Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A. - In: Visual marketing : from attention to action ; …, (pp. 277-293). 2008
Persistent link: https://www.econbiz.de/10009260336