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Retail price promotion influences for product varieties in grocery stores: evidence from Spain

Ruiz, María Pilar Martínez; Descals, Alejandro Mollá - In: International journal of retail & distribution management 36 (2008) 6, pp. 494-517

Persistent link: https://www.econbiz.de/10008057895

Evolution and trends of private labels in food markets: the Spanish situation.

Ruiz, María Pilar Martínez; Zarco, Ana Isabel Jiménez - In: Cuadernos de Gestión 09 (2009) 02, pp. 73-88

The private label is undergoing a process of relevant growth in our country, es pecially in food markets. Within this research field, the present work aims at analysing the current situation as well as the future trends in the distribution of private labels by food retailers. Bearing this goal...

Persistent link: https://www.econbiz.de/10008505709

Las estrategias del comercio especializado

Vallet Bellmunt, Teresa; Mollá Descals, Alejandro - In: Información comercial española : ICE : revista de … 828 (2006), pp. 137-156

Persistent link: https://www.econbiz.de/10003328398

Using store level scanner data to improve category management decisions : developing positioning maps

Gonzáles-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: European journal of operational research : EJOR 198 (2009) 2, pp. 666-674

Persistent link: https://www.econbiz.de/10003852631

Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain

Mollá Descals, Alejandro; Gil Saura, Irene; … - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 375-390

Persistent link: https://www.econbiz.de/10003912744

Retail pricing decisions and product category competitive structure

González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10003953524

Building a tourist typology based on motivations for visiting a cultural city

Gómez-Borja, Miguel Ángel; Lorenzo Romero, Carlota; … - In: Advances in tourism destination marketing, (pp. 233-243). 2010

Persistent link: https://www.econbiz.de/10003997866

Application of Social Web tools to the internationalization of retail companies

Mollá Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36

Persistent link: https://www.econbiz.de/10008839887

Spatial mapping of price competition using logit-type market share models and store-level scanner-data

González-Benito, Ó.; Martínez-Ruiz, M. P.; Mollá … - In: Journal of the Operational Research Society : OR 60 (2009) 1, pp. 52-62

Persistent link: https://www.econbiz.de/10003856058

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818