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Culture and web communications

Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188

Persistent link: https://www.econbiz.de/10007594707

An exploration of advertorials used to attract Foreign Direct Investment

Wilson, Rick T.; Baack, Daniel W. - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 36-53

Persistent link: https://www.econbiz.de/10012244985

Creativity, attention and the memory for brands : an outdoor advertising field study

Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261

Persistent link: https://www.econbiz.de/10011342937

International marketing

Baack, Daniel W.; Harris, Eric G.; Baack, Donald - 2013

Persistent link: https://www.econbiz.de/10009543907

How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model

Wilson, Rick T.; Baack, Daniel W. - In: Journal of business research : JBR 168 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014434833

The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach

Parente, Ronaldo C.; Baack, Daniel W.; Hahn, Eugene D. - In: Journal of international management 17 (2011) 4, pp. 278-291

Persistent link: https://www.econbiz.de/10009806577

Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content

Singh, Nitish; Baack, Daniel W.; Bott, Jennifer P. - In: International journal of commerce and management 20 (2010) 3, pp. 258-267

Persistent link: https://www.econbiz.de/10009890826

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Chen, Arthur Cheng‐Hsui; Chang, Rita Ya‐Hui; … - In: Psychology & marketing 30 (2013) 10, pp. 850-860

Persistent link: https://www.econbiz.de/10010175427

An integrated micro- and macrolevel discussion of global green issues: "It isn't easy being green"

Amine, Lyn S. - In: Journal of International Management 9 (2003) 4, pp. 373-393

Two key issues arising from globalization of world markets are the impact of business activities on the environment and threats to sustainable development. These issues are usually referred to as "green" issues. This paper presents a detailed discussion of global green issues in the context of a...

Persistent link: https://www.econbiz.de/10009192229

Multinational corporations in Eastern Europe: Welcome trade partners or unwelcome change agents?

Amine, Lyn S. - In: Journal of Business Research 14 (1986) 2, pp. 133-145

Persistent link: https://www.econbiz.de/10005473755