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Holistic Package Design and Co...
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Consumer behaviour
36
Konsumentenverhalten
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Brand image
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Brand management
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Markenimage
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Markenführung
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Product design
12
Produktgestaltung
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Theorie
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Deutschland
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Germany
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Packaging
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Personality psychology
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Wein
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Weinbau
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English
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German
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Orth, Ulrich R.
123
Malkewitz, Keven
15
Rose, Gregory
7
Limon, Yonca
6
Hoffmann, Stefan
5
Rose, Gregory M.
5
Kahle, Lynn R.
4
Machiels, Casparus J. A.
4
Nickel, Kristina
4
Proksch, Michael
4
Stöckl, Albert
4
Wirtz, Jochen
4
Bourrain, Aurelie
3
Bouzdine-Chameeva, Tatiana
3
Green, Mark T.
3
Heinrich, Frauke
3
Holm, Mirjam
3
Littel, Sandra
3
Merchant, Altaf
3
Meyer, Caroline
3
Schmalz, Sebastian
3
Spielmann, Nathalie
3
Bee, Colleen
2
Bethge, Franziska
2
Brand, Kathrin
2
Brouard, Joëlle
2
Böhm, Rebekka
2
Campana, Daniela
2
Cavicchi, Alessio
2
Cohen, Justin
2
Firbasova, Zuzana
2
Gal, Steffi
2
Giese, Joan L.
2
Haberstroh, Kristina
2
Henderson, Pamela W.
2
Holancova, Denisa
2
Kim, Chung-hyun
2
Koenig, Harold F.
2
Lasarov, Wassili
2
Lee, Christopher
2
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Christian-Albrechts-Universität zu Kiel
2
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International Journal of Wine Business Research
22
Journal of business research : JBR
9
Journal of retailing and consumer services
7
Journal of retailing
5
Psychology & Marketing
5
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Agricultural economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Consumer Behaviour
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of food products marketing
2
Journal of international marketing
2
Journal of marketing
2
Journal of service research
2
The journal of services marketing
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Zeitschrift für angewandte Umweltforschung
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness
1
Business & society
1
European journal of marketing
1
Green advertising and the reluctant consumer
1
International Marketing Review
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of Service Management
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of service management
1
Journal of service research : JSR
1
MERCATI E COMPETITIVITÀ
1
Multisensory packaging : designing new product experiences
1
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ECONIS (ZBW)
61
Other ZBW resources
35
OLC EcoSci
23
RePEc
4
EconStor
3
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31
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
32
The influence of evoked nostalgic memories on consumers' response to brand communications
Gal, Steffi
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003872692
Saved in:
33
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
Saved in:
34
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
35
Wein & Tourismus : Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken
Orth, Ulrich R.
;
Stöckl, Albert
- In:
Wein und Tourismus : Erfolg durch Synergien und …
,
(pp. 49-60)
.
2011
Persistent link: https://www.econbiz.de/10008806971
Saved in:
36
Nutzung von Verpackungsdesign zur Kommunikation von Markenidentität
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2007 der Agrar- und …
,
(pp. 161-168)
.
2007
Persistent link: https://www.econbiz.de/10003559553
Saved in:
37
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
38
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
39
Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert
-
2015
Persistent link: https://www.econbiz.de/10011345094
Saved in:
40
Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Liu, Li
-
2013
Persistent link: https://www.econbiz.de/10009767549
Saved in:
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