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Holistic Package Design and Co...
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Consumer behaviour
36
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Brand image
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Brand management
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Markenimage
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Markenführung
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Product design
12
Produktgestaltung
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Theorie
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Theory
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Emotion
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Deutschland
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Germany
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Personality psychology
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Wine
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English
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German
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Orth, Ulrich R.
123
Malkewitz, Keven
15
Rose, Gregory
7
Limon, Yonca
6
Hoffmann, Stefan
5
Rose, Gregory M.
5
Kahle, Lynn R.
4
Machiels, Casparus J. A.
4
Nickel, Kristina
4
Proksch, Michael
4
Stöckl, Albert
4
Wirtz, Jochen
4
Bourrain, Aurelie
3
Bouzdine-Chameeva, Tatiana
3
Green, Mark T.
3
Heinrich, Frauke
3
Holm, Mirjam
3
Littel, Sandra
3
Merchant, Altaf
3
Meyer, Caroline
3
Schmalz, Sebastian
3
Spielmann, Nathalie
3
Bee, Colleen
2
Bethge, Franziska
2
Brand, Kathrin
2
Brouard, Joëlle
2
Böhm, Rebekka
2
Campana, Daniela
2
Cavicchi, Alessio
2
Cohen, Justin
2
Firbasova, Zuzana
2
Gal, Steffi
2
Giese, Joan L.
2
Haberstroh, Kristina
2
Henderson, Pamela W.
2
Holancova, Denisa
2
Kim, Chung-hyun
2
Koenig, Harold F.
2
Lasarov, Wassili
2
Lee, Christopher
2
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Christian-Albrechts-Universität zu Kiel
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International Journal of Wine Business Research
22
Journal of business research : JBR
9
Journal of retailing and consumer services
7
Journal of retailing
5
Psychology & Marketing
5
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Agricultural economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Consumer Behaviour
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of food products marketing
2
Journal of international marketing
2
Journal of marketing
2
Journal of service research
2
The journal of services marketing
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Zeitschrift für angewandte Umweltforschung
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness
1
Business & society
1
European journal of marketing
1
Green advertising and the reluctant consumer
1
International Marketing Review
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of Service Management
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of service management
1
Journal of service research : JSR
1
MERCATI E COMPETITIVITÀ
1
Multisensory packaging : designing new product experiences
1
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ECONIS (ZBW)
61
Other ZBW resources
35
OLC EcoSci
23
RePEc
4
EconStor
3
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61
Trust during retail encounters : a touchy proposition
Orth, Ulrich R.
;
Bouzdine-Chameeva, Tatiana
;
Brand, Kathrin
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 301-314
Persistent link: https://www.econbiz.de/10009781853
Saved in:
62
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
63
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
64
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
65
Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina
;
Orth, Ulrich R.
;
Hoffmann, Stefan
; …
- In:
Journal of business ethics : JOBE
140
(
2017
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10011632236
Saved in:
66
Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.
;
Hoffmann, Stefan
;
Nickel, Kristina
- In:
Journal of business research : JBR
98
(
2019
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
Saved in:
67
Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.
;
Lockshin, Lawrence S.
;
Spielmann, Nathalie
- In:
Journal of service research
22
(
2019
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
Saved in:
68
Kundenreaktionen auf das nonverbal dominante Verhalten von Verkaufs- und Servicepersonal unter Berücksichtigung der fundamentalen Dimensionen sozialer Kognitionen
Holm, Mirjam
-
2018
Persistent link: https://www.econbiz.de/10011874792
Saved in:
69
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
70
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
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