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Advertising Creativity Matters
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Advertising
42
Werbung
36
Consumer behaviour
33
Konsumentenverhalten
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Advertising effects
27
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27
Creativity
12
Kreativität
12
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Kundenzufriedenheit
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English
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Rosengren, Sara
74
Dahlén, Micael
73
Thorbjørnsen, Helge
13
Lange, Fredrik
11
Söderlund, Magnus
10
Colliander, Jonas
9
Eisend, Martin
9
Modig, Erik
9
Törn, Fredrik
9
Liljedal, Karina T.
6
Sjödin, Henrik
6
Åkestam, Nina
6
Baines, Paul
4
Campbell, Colin L.
4
Karsberg, John
4
Antonetti, Paolo
3
Fill, Chris
3
Friberg, Lars
3
Fröberg, Emelie
3
Nilsson, Erik
3
Sagfossen, Sofie
3
Öhman, Niclas
3
Berg, Hanna
2
Blom, Angelica
2
Bondesson, Niklas
2
Demsar, Vlad
2
Hansen, Håvard
2
Hernant, Mikael
2
Huh, Jisu
2
Laczniak, Russell N.
2
Linander, Johanna
2
Nordfält, Jens
2
Prebensen, Nina K.
2
Rust, Roland T.
2
Sands, Sean
2
Smith, Terry
2
Stewart, David W.
2
Szugalski, Stefan
2
Aksoy, Lerzan
1
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1
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2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
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Journal of advertising : official publication of the American Academy of Advertising
16
Journal of advertising research
16
Journal of current issues and research in advertising : JCIRA
8
Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Advances in advertising research
4
European Journal of Marketing
4
European journal of marketing : EJM
4
European Advertising Academy
3
Journal of Product & Brand Management
3
Journal of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Psychology & marketing
2
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2
SSE working paper series in business administration
2
The journal of product & brand management
2
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EAA Series
1
International Journal of Contemporary Hospitality Management
1
International journal of contemporary hospitality management
1
International journal of service industry management : IJSIM
1
Journal of Advertising Research
1
Journal of Consumer Marketing
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
SSE/EFI Working Paper Series in Business Administration
1
Scandinavian Journal of Management
1
Scandinavian journal of management
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
85
OLC EcoSci
25
Other ZBW resources
9
RePEc
3
USB Cologne (EcoSocSci)
3
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101
How organizational identification among retail employees is affected by advertising
Rosengren, Sara
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
Saved in:
102
Fundamentals of marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paoli
-
2017
Persistent link: https://www.econbiz.de/10011638401
Saved in:
103
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
104
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment
Söderlund, Magnus
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
14
(
2007
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10007396801
Saved in:
105
Why do online grocery shoppers switch? : An empirical investigation of drivers of switching in online grocery
Reema Singh
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012171825
Saved in:
106
THE WEB - Love at First Site? A Study of Website Advertising Effectiveness - The communication effects and consumer usage of websites differ between products. The patterns differ b...
Dahlon, Micael
;
Rasch, Alexandra
;
Rosengren, Sara
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 25-33
Persistent link: https://www.econbiz.de/10006505763
Saved in:
107
Publicity vs. Advertising in a Cluttered Environment Effects on Attention and Brand Identification
Rosengren, Sara
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 27-36
Persistent link: https://www.econbiz.de/10008167832
Saved in:
108
Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains
Söderlund, Magnus
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008382056
Saved in:
109
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
110
Principles for advertising responsibly using generative AI
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Organizational dynamics : a quarterly review of …
53
(
2024
)
2
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014557678
Saved in:
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