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The Advertising Impact of an I...
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Consumer behaviour
65
Konsumentenverhalten
65
Advertising effects
64
Werbewirkung
64
Belgien
46
Belgium
46
Werbung
42
Advertising
41
Brand management
26
Markenführung
26
Brand image
20
Markenimage
19
Product Placement
19
Product placement
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Internet marketing
18
Online-Marketing
18
Fernsehwerbung
15
Marketing management
15
Marketingmanagement
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Television advertising
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Emotion
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Psychology of advertising
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Werbepsychologie
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Children
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Kinder
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Social Web
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Social web
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Target group
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Viral marketing
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Computerspiel
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English
185
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44
Dutch
12
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Pelsmacker, Patrick de
161
Dens, Nathalie
59
De Pelsmacker, Patrick
38
Cauberghe, Verolien
37
Geuens, Maggie
37
Janssens, Wim
19
Pelsmacker, Patrick De
17
Hudders, Liselot
14
Moons, Ingrid
14
Van den Bergh, Joeri
11
Jegers, Marc
10
Purnawirawan, Nathalia
10
Cuyvers, Ludo
9
Verhellen, Yann
9
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
Willemé, Peter
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Faseur, Tine
5
Goos, Peter
5
Kazakova, Snezhanka
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Cornelis, Erlinde
4
Daems, Kristien
4
Dahl, Stephan
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Eisend, Martin
4
Panic, Katarina
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Claeys, An-Sofie
3
Driesen, Liesbeth
3
Dumont, Michel
3
Mielants, Caroline
3
Millan, Elena
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
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International journal of advertising : the quarterly review of marketing communications
18
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
16
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of Business Research
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
European Advertising Academy
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
Applied economics
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of advertising
2
Journal of advertising research
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
SpringerLink / Bücher
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advances in advertising research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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ECONIS (ZBW)
183
OLC EcoSci
38
RePEc
8
USB Cologne (EcoSocSci)
7
Other ZBW resources
5
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Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
2
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
3
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
4
Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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6
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
7
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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8
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
9
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
10
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
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