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Waller, David; Shao, Alan T.; Bao, Yeqing - In: The service industries journal 30 (2010) 13/14, pp. 2151-2161

Persistent link: https://www.econbiz.de/10008809596

Creating new brand names : effects of relevance, connotation, and pronunciation

Bao, Yeqing; Shao, Alan T.; Rivers, Drew - In: Journal of advertising research 48 (2008) 1, pp. 148-162

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Nonconformity Advertising to Teens

Bao, Yeqing; Shao, Alan T. - In: Journal of advertising research 42 (2002) 3, pp. 56-65

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Building Brand Equity via Product Quality

Herrmann, Andreas; Huber, Frank; Shao, Alan T.; Bao, Yeqing - In: Total quality management & business excellence : an … 18 (2007) 5, pp. 531-544

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Building Brand Equity via Product Quality

Herrmann, Andreas; Huber, Frank; Shao, Alan T.; Bao, Yeqing - In: Total quality management & business excellence : an … 18 (2007) 5-6, pp. 531-544

Persistent link: https://www.econbiz.de/10007861486

Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation

Bao, Yeqing; Shao, Alan T.; Rivers, Drew - In: Journal of advertising research 48 (2008) 1, pp. 148-162

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Strategies for successful acquisitions in the United Kingdom

Gray, Elizabeth (contributor) - 2003

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SEC's short selling crackdown highlights role of inspections in enforcement actions and continuing need for compliance vigilance

Gray, Elizabeth; Schloendorn, Daniel; Kramer, Howard - In: Journal of Investment Compliance 14 (2013) 4, pp. 31-33

Purpose – The purpose of this paper is to explain and interpret the Securities and Exchange Commission's (SEC's) recently announced charges against 23 firms for violation of short selling restrictions set out in Rule 105 under Regulation M of the Securities Exchange Act of 1934....

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Marketing research : an aid to decision making

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