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A Contingency Approach: The Ef...
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Advertising
28
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Stafford, Marla Royne
93
Stafford, Thomas F.
35
Day, Ellen
22
Fox, Alexa K.
9
Royne Stafford, Marla
9
Levy, Marian
8
Bienstock, Carol C.
7
Pounders, Kathrynn
5
Carlson, Les
4
Kowalczyk, Christine M.
4
Myers, Susan D.
4
Royne, Marla B.
4
Wells, Brenda P.
4
Barksdale, Hiram C.
3
Coleman, Joshua T.
3
Deitz, George
3
Deitz, George D.
3
Fox, Richard J.
3
Grove, Stephen J.
3
Martinez, Jennifer
3
Oakley, Jared
3
Sherrell, Dan
3
Stern, Barbara B.
3
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2
Faber, Ronald J.
2
Farah, Nusrat
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Gilbert, Jonathan Ross
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Lee, Seungae
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Peasley, Michael C.
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Rifon, Nora J.
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Smith, Rachel Korfhage
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Thieme, Jeff
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Willis, Erin
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Journal of advertising : official publication of the American Academy of Advertising
13
Journal of current issues and research in advertising : JCIRA
9
Journal of advertising research
6
Psychology & marketing
6
Journal of Services Marketing
5
Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
International journal of advertising : the review of marketing communications
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Health marketing quarterly
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IEEE transactions on engineering management : EM
2
International journal of production economics
2
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2
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Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advances in nonprofit marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Advertising theory
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Digital advertising : theory and research
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Green advertising and the reluctant consumer
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of E-Business Research (IJEBR)
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Production Economics
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
75
OLC EcoSci
42
Other ZBW resources
16
RePEc
9
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91
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
92
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
93
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
94
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
95
The evolution of advertising research through four decades : a computational analysis of themes, topics and methods
Stafford, Marla Royne
;
Himelboim, Itai
;
Walter, Dror
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014233908
Saved in:
96
A stitch in time saves nine : redressing a (dis)service to advertising
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 276-293
Persistent link: https://www.econbiz.de/10013362310
Saved in:
97
Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
Saved in:
98
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
99
How advertising helps or hinders well-being
Stafford, Marla Royne
(
ed.
);
Pounders, Kathrynn
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012586695
Saved in:
100
Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sengupta, Aditi Sarkar
;
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Journal of service theory and practice
34
(
2024
)
4
,
pp. 493-518
Persistent link: https://www.econbiz.de/10015055427
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