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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
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DVR ad-zipping rates over days since live broadcast : do more ads play when viewing the same day?
Kent, Robert J. - In: Journal of marketing communications 26 (2020) 7, pp. 732-741
Persistent link: https://www.econbiz.de/10012314012
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Point-of-purchase promotions that sell more units
Wansink, Brian; Kent, Robert J.; Hoch, Stephen J. - 1997
Persistent link: https://www.econbiz.de/10000978952
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.; Swaminathan, Srinivasan - In: Journal of marketing communications 25 (2019) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.; Schweidel, David A. - In: Journal of advertising research 51 (2011) 4, pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.; Kent, Robert J. - In: Journal of marketing 74 (2010) 3, pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
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An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian; Kent, Robert J.; Hoch, Stephen J. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
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Competitive versus Noncompetitive Clutter in Television Advertising
Kent, Robert J. - In: Journal of advertising research 33 (1993) 2, pp. 40-46
Persistent link: https://www.econbiz.de/10006540305
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Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data,...
Kent, Robert J. - In: Journal of advertising research 42 (2002) 1, pp. 71-78
Persistent link: https://www.econbiz.de/10006509565