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Corporate identity
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Melewar, T.C.
124
Gupta, Suraksha
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10
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7
Cornelius, Nelarine
6
Otubanjo, PhD, Olutayo
6
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5
Dennis, Charles
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4
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4
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3
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3
Dinnie, Keith
3
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3
Jin, Zhongqi
3
Karaosmanoglu, Elif
3
Knight, Joseann
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European Journal of Marketing
15
Qualitative Market Research: An International Journal
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Corporate Communications: An International Journal
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International Marketing Review
9
European journal of marketing : EJM
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Marketing Intelligence & Planning
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2
The European business journal
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Asia Pacific Journal of Marketing and Logistics
1
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1
Beyond Multi-Channel Marketing : Critical Issues in Dual Marketing
1
EuroMed Journal of Business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Bank Marketing
1
International Journal of Retail & Distribution Management
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International Journal of Wine Marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing communications
1
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The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
1
The journal of business & industrial marketing
1
Young Consumers
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91
Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.
;
Gupta, Suraksha
;
Czinkota, Michael
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
Saved in:
92
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael
;
Melewar, T.C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
Saved in:
93
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
Sarstedt, Marko
;
Wilczynski, Petra
;
Melewar, T.C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10010133820
Saved in:
94
A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang
;
Melewar, T.C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
Saved in:
95
"<IT>Geiz-ist-geil<-IT>" strategy: a three-company study
Bridges, K.
;
Melewar, T.C.
;
Otubanjo, B.Olutayo
- In:
Management decision : MD
45
(
2007
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10007748623
Saved in:
96
MNE executive insights into international advertising programme standardisation
Melewar, T.C.
;
Pickton, D.
;
Gupta, S.
;
Chigovanyika, T.
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 345-366
Persistent link: https://www.econbiz.de/10008334829
Saved in:
97
The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.
;
Mui, Helene
;
Gupta, Suraksha
;
Knight, Joseann
- In:
Marketing intelligence & planning
26
(
2008
)
4
,
pp. 405-415
Persistent link: https://www.econbiz.de/10008065381
Saved in:
98
The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
6
,
pp. 948
Persistent link: https://www.econbiz.de/10008068092
Saved in:
99
The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
5-6
,
pp. 948
Persistent link: https://www.econbiz.de/10008077278
Saved in:
100
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L.K.
;
Chou, Mei Wen
;
Melewar, T.C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10008270460
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