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Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
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Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339
Persistent link: https://www.econbiz.de/10010133820
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A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang; Melewar, T.C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
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"<IT>Geiz-ist-geil<-IT>" strategy: a three-company study
Bridges, K.; Melewar, T.C.; Otubanjo, B.Olutayo - In: Management decision : MD 45 (2007) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10007748623
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MNE executive insights into international advertising programme standardisation
Melewar, T.C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-366
Persistent link: https://www.econbiz.de/10008334829
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The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4, pp. 405-415
Persistent link: https://www.econbiz.de/10008065381
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 6, pp. 948
Persistent link: https://www.econbiz.de/10008068092
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 5-6, pp. 948
Persistent link: https://www.econbiz.de/10008077278
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Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L.K.; Chou, Mei Wen; Melewar, T.C. - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10008270460