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Innovation
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17
Yin, Eden
17
Tirunillai, Seshadri
15
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14
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14
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10
Niraj, Rakesh
9
Thaivanich, Pattana
8
Borah, Abhishek
7
James, Gareth M.
7
Stremersch, Stefan
7
MacInnis, Deborah J.
6
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5
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4
Spann, Martin
4
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4
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2
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing
17
Marketing Science
17
Journal of marketing research : JMR
16
MSI reports : working paper series
12
Marshall School of Business Working Paper
7
Journal of advertising research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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4
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4
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International Journal of Forecasting
1
International journal of forecasting
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1
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ECONIS (ZBW)
166
OLC EcoSci
52
RePEc
23
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
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1
An analysis of the demand structure for branded consumer products
Weiss, Doyle L.
- In:
Applied economics
1
(
1969
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10002998685
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2
Determinants of market share
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
5
(
1968
)
3
,
pp. 290-295
Persistent link: https://www.econbiz.de/10002998691
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3
Simulation for decision making in marketing
Weiss, Doyle L.
- In:
Journal of marketing
28
(
1964
)
3
,
pp. 45-50
Persistent link: https://www.econbiz.de/10002998935
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4
Simulation for decision making in marketing
Weiss, Doyle L.
- In:
Readings in marketing : the qualitative and …
,
(pp. 115-125)
.
1967
Persistent link: https://www.econbiz.de/10002998938
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5
The effects of serial correlation and data aggregation on advertising measurement
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
20
(
1983
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10002998893
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6
Measuring the effects of brand loyalty behavior
Weiss, Doyle L.
;
Houston, Franklin S.
- In:
Journal of business administration : publication of the …
6
(
1974
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10002998911
Saved in:
7
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.
;
Houston, Franklin S.
;
Windal, Pierre
- In:
The journal of business : B
51
(
1978
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
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8
An iterative GLS procedure for estimating the parameters of models with autocorrelated errors using data aggregated over time
Windal, Pierre M.
;
Weiss, Doyle L.
- In:
The journal of business : B
53
(
1980
)
4
,
pp. 415-432
Persistent link: https://www.econbiz.de/10003012938
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9
An analysis of competitive market behavior
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
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10
Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Decision sciences : DS
6
(
1975
),
pp. 471-481
Persistent link: https://www.econbiz.de/10002963312
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