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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction

Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014

Persistent link: https://www.econbiz.de/10011843987

PAPERS - Verisimilitude or Advertising? Brand Appearances on Prime-Time Television

Avery, Rosemary J.; Ferraro, Rosellina - In: Journal of consumer affairs : official publication of … 34 (2000) 2, pp. 217-244

Persistent link: https://www.econbiz.de/10006184386

The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

Inman, J.Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - In: Journal of marketing 68 (2004) 2, pp. 51-71

Persistent link: https://www.econbiz.de/10005927928

The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making

Inman, J.Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29

Persistent link: https://www.econbiz.de/10008317788

Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution

Ferraro, Rosellina; Kirmani, Amna; Matherly, Ted - In: Journal of marketing research : JMR 50 (2013) 4, pp. 477-488

Persistent link: https://www.econbiz.de/10010161506

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Moorman, Christine; Ferraro, Rosellina; Huber, Joel - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 717-738

Persistent link: https://www.econbiz.de/10010032321

Nonconscious Goals and Consumer Choice

Chartrand, Tanya L.; Huber, Joel; Shiv, Baba; Tanner, … - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 189-201

Persistent link: https://www.econbiz.de/10008085102

Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different"

Fitzsimons, Gráinne M.; Chartrand, Tanya L.; … - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 21-35

Persistent link: https://www.econbiz.de/10008064340

Brand Appearances on Prime-Time Television

Ferraro, Rosellina; Avery, Rosemary J. - In: Journal of current issues and research in advertising : … 22 (2000) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10008120198

Running Head : Affect, Culture and Self-Construals Feeling Badly Makes Us More Who We Are: Negative Affect Strengthens Culturally Consistent Self-Construals

Ashton-James, Claire; Maddux, William; Galinsky, Adam D.; … - 2007

Research suggests that negative affect triggers a variety of cognitive and behavioral responses designed to re-affirm and strengthen one's sense of self. In the current research, four studies explored the hypothesis that negative affect would also intensify the expression of culture consistent...

Persistent link: https://www.econbiz.de/10014223505