Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and...

In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the...

Asking sensitive or personal questions in surveys or experimental studies can both lower response rates and increase item non-response and misreports. Although non-response is easily diagnosed, misreports are not. However, misreports cannot be ignored because they give rise to systematic bias....