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The hot seat : profiling the marketing department chair

Aggarwal, Praveen; Rochford, Linda; Vaidyanathan, Rajiv - In: Journal of marketing education : JME 31 (2009) 1, pp. 40-51

Persistent link: https://www.econbiz.de/10003827634

The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

Aggarwal, Praveen; Vaidyanathan, Rajiv; Rochford, Linda - In: Journal of marketing education : JME 29 (2007) 3, pp. 223-233

Persistent link: https://www.econbiz.de/10007877142

An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance

Vaidyanathan, Rajiv; Rochford, Linda - In: Journal of education for business 73 (1998) 3, pp. 144-149

Persistent link: https://www.econbiz.de/10006419957

Using lexical semantic analysis to derive online brand positions : an application to retail marketing research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10003870583

Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context

Vaidyanathan, Rajiv; Aggarwal, Praveen; Kozłowski, Wojciech - In: Journal of marketing communications 19 (2013) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10009700189

Managerial and public attitudes toward ethics in marketing research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, … - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-481

Persistent link: https://www.econbiz.de/10009659130

Asymmetric brand alliances : when joint promotions with strong brands hurt

Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of business research : JBR 141 (2022), pp. 213-228

Persistent link: https://www.econbiz.de/10013167969

Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices

Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238356

Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions

Aggarwal, Praveen; Vaidyanathan, Rajiv - In: The journal of consumer marketing 33 (2016) 6, pp. 408-416

Persistent link: https://www.econbiz.de/10011629285

Managerial and Public Attitudes Toward Ethics in Marketing Research

Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of Business Ethics 109 (2012) 4, pp. 463-481

This research updates and significantly extends Akaah and Riordon’s (J Market Res 26:112–120, <CitationRef CitationID="CR3">1989</CitationRef>) evaluation of ethical perceptions of marketing research misconduct among marketing research professionals. In addition to examining changes in perceptions toward key marketing research...</citationref>

Persistent link: https://www.econbiz.de/10010989814