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Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.; Calantone, Roger J. - In: The journal of product innovation management : an … 31 (2014) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
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Enhancing consumers' affection for a brand using product design
Kumar, Minu; Townsend, Janell D.; Vorhies, Douglas W. - In: The journal of product innovation management : an … 32 (2015) 5, pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
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Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.; Townsend, Janell D.; Kang, Wooseong - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
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Do or die : competitive effects and Red Queen dynamics in the product survival race
Talay, M. Berk; Townsend, Janell D. - In: Industrial and corporate change 24 (2015) 3, pp. 721-738
Persistent link: https://www.econbiz.de/10011389177
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Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Schulze, Anja; Townsend, Janell D.; Talay, M. Berk - In: Industrial marketing management : the international … 103 (2022), pp. 198-214
Persistent link: https://www.econbiz.de/10013255674
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Brand-specific design effects : forum and function
Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
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A multi-method study of social ties and crowdfunding success : opening the black box to get the cash inside
Simon, Mark; Stanton, Steven J.; Townsend, Janell D.; … - In: Journal of business research : JBR 104 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10012104966
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Stock market reactions to new product launches in international markets : the moderating role of culture
Talay, M. Berk; Akdeniz, M. Billur; Obal, Michael W.; … - In: Journal of international marketing 27 (2019) 4, pp. 81-98
Persistent link: https://www.econbiz.de/10012132733
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Characteristics of project-based alliances : evidence from the automotive industry
Townsend, Janell D.; Balestra, Simone; Schulze, Anja - In: International journal of automotive technology and … 17 (2017) 1, pp. 8-25
Persistent link: https://www.econbiz.de/10011776555
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Book Reviews: Understanding Global Cultures: Metaphorical Journeys through 23 Nations, 2nd Edition - It is tempting to think that globalization could be made easy through the use o...
Townsend, Janell D. - In: Thunderbird international business review 44 (2002) 5, pp. 685
Persistent link: https://www.econbiz.de/10005940665