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Customer engagement: the role of gamification
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid - In: Handbook of research on customer engagement, (pp. 164-185). 2019
Persistent link: https://www.econbiz.de/10013163367
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Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben; Poncin, Ingrid; Garnier, Marion - In: Journal of retailing and consumer services 19 (2012) 6, pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents
Slim, Ben Mimoun Mohamed; Garnier, Marion; Poncin, Ingrid - In: E-marketing in developed and developing countries : …, (pp. 233-245). 2013
Persistent link: https://www.econbiz.de/10009775757
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Uncovering the dark side of gamification at work : impacts on engagement and well-being
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid; … - In: Journal of business research : JBR 122 (2021), pp. 256-269
Persistent link: https://www.econbiz.de/10012420401
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Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny; Poncin, Ingrid - In: Journal of business research : JBR 109 (2020), pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
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Non-immersive virtual reality technologies in real estate : how customer experience drives attitudes toward properties and the service provider
Pleyers, Gordy; Poncin, Ingrid - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305164
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When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
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Dix ans de co-creation de valeur : une revue integrative
Leclerq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Recherche et applications en marketing 31 (2016) 3, pp. 29-66
Persistent link: https://www.econbiz.de/10011666203
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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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Opening the black box of gameful experience : implications for gamification process design
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132164