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Cause marketing : spillover effects of cause-related products in a product portfolio
Krishna, Aradhna; Rajan, Uday - In: Management science : journal of the Institute for … 55 (2009) 9, pp. 1469-1485
Persistent link: https://www.econbiz.de/10003894198
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Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio
Krishna, Aradhna; Rajan, Uday - In: Management Science 55 (2009) 9, pp. 1469-1485
The number of firms carrying a cause-related product has significantly increased in recent years. We consider a duopoly model of competition between firms in two products to determine which products a firm will link to a cause. We first test the behavioral underpinnings of our model in two...
Persistent link: https://www.econbiz.de/10009214332
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How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
Kopalle, Praveen K.; Krishna, Aradhna; Rajan, Uday; Wang, Yu - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 947-966
Persistent link: https://www.econbiz.de/10013399706
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Cause Marketing : Spillover Effects of Cause-Related Products in a Product Portfolio
Krishna, Aradhna - 2015
The number of firms carrying a cause-related product has significantly increased in recent years. We consider a duopoly model of competition between firms in two products to determine which products a firm will link to a cause. We first test the behavioral underpinnings of our model in two...
Persistent link: https://www.econbiz.de/10013030026
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[Rezension von: Harrington, Brooke, Pop finance, investment clubs and the new investor populism]
Rajan, Uday - In: Journal of economic literature 47 (2009) 2, pp. 509-510
Persistent link: https://www.econbiz.de/10008702454
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Trembles in the Bayesian foundations of solution concepts of games
Rajan, Uday - In: Journal of economic theory 82 (1998) 1, pp. 248-266
Persistent link: https://www.econbiz.de/10001246462
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Behavioral pricing
Krishna, Aradhna - In: Handbook of pricing research in marketing, (pp. 76-90). 2009
Persistent link: https://www.econbiz.de/10003819667
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Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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Spatial perception research : an integrative review of length, area, volume, and number perception
Krishna, Aradhna - In: Visual marketing : from attention to action ; …, (pp. 167-192). 2008
Persistent link: https://www.econbiz.de/10009260340
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Wenn Marketing auf die Sinne zielt
Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10011300307