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The impact of exchange lineage on customers' responses to service debacles and subsequent recovery
Priluck, Randi; Wisenblit, Joseph - In: Services marketing quarterly 30 (2009) 4, pp. 365-376
Persistent link: https://www.econbiz.de/10003900817
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Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm
Benbunan-Fich, Raquel; Lozada, Héctor R.; Pirog, Stephen; … - In: Journal of marketing education : JME 23 (2001) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10006278060
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Social media and mobile marketing strategy
Priluck, Randi - 2017
Persistent link: https://www.econbiz.de/10011485852
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 2010 - 10. ed., global ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10003883113
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Consumer behavior
Schiffman, Leon G.; Wisenblit, Joseph - 2019 - Twelfth edition
Persistent link: https://www.econbiz.de/10011742569
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Services Marketing Education: A Pragmatic Paradigm
Wisenblit, Joseph - In: Journal of marketing education : JME (1994), pp. 45-55
Persistent link: https://www.econbiz.de/10006339978
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Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.; Pirog, Stephen F., III.; Wisenblit, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
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Consumer behavior
Schiffman, Leon G.; Wisenblit, Joseph - 2015 - 11th edition, global edition
Persistent link: https://www.econbiz.de/10013481964
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Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Priluck, Randi; Till, Brian - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 413-428
Persistent link: https://www.econbiz.de/10003980558
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The impact of the recovery paradox on retailer-customer relationships
Priluck, Randi; Lala, Vishal - In: Managing service quality : MSQ ; an international journal 19 (2009) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10009525109