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Keep listening to that wee, small voice
Burnett, Leo - In: Readings in advertising and promotion strategy, (pp. 153-162). 1968
Persistent link: https://www.econbiz.de/10001970424
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Marketing snags and fallacies
Burnett, Leo - In: Journal of marketing 30 (1966) 3, pp. 1-5
Persistent link: https://www.econbiz.de/10001970431
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Focus: Financial services - Financial services: Back to the future - People aren't very good at thinking about money. So it is up to financial service providers to take the lead an...
Hedger, Giles - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 20-22
Persistent link: https://www.econbiz.de/10006751350
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Housing and life style
Horne, Annette; Burnett, Leo - In: The application of market and social research for more …, (pp. 301-323). 1973
Persistent link: https://www.econbiz.de/10003507067
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Leo Burnett life style research : wie sie funktioniert, was sie ist und weshalb sie entwickelt wurde
Plummer, Joseph T. - In: Zeitschrift für Markt-, Meinungs- und … 23/24 (1980/1981), pp. 5253-5260
Persistent link: https://www.econbiz.de/10002650651
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Leo Burnett on integrity
Burnett, Leo - In: Issues in advertising, (pp. 241-243). 1972
Persistent link: https://www.econbiz.de/10001970436
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Grossagenturen im Kampf um Karlsberg Ur-Pils: Lintas Hamburg und Publicis ziehen bei der Homburger Karlsberg Brauerei in den Wettbewerb um die Nachfolge von Springer & Jacoby
Conrad, Michael; Burnett, Leo - In: New business : das Magazin für Kommunikation und Medien 23 (1994) 27, pp. 4
Persistent link: https://www.econbiz.de/10006003674
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tochno life - The author's Barry Cook is already on his second, bigger, i-Pod
Burnett, Leo - In: Management today (2004), pp. 31-32
Persistent link: https://www.econbiz.de/10008449243