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Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of business research : JBR 124 (2021), pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
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I know what you are thinking : how theory of mind is employed in product evaluations
Minton, Elizabeth A.; Cornwell, T. Bettina; Hong, Yuan - In: Journal of business research : JBR 128 (2021), pp. 405-422
Persistent link: https://www.econbiz.de/10012494466
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Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina; Kwon, Youngbum - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
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A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.; Cornwell, T. Bettina; Kahle, Lynn R. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
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Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
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Social sustainability as buying local : effects of soft policy, meso-level actors, and social influences on purchase intentions
Testa, Francesco; Russo, Michael V.; Cornwell, T. Bettina; … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 152-166
Persistent link: https://www.econbiz.de/10012016483
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Temporary communitas and willingness to return to events
Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; … - In: Journal of business research : JBR 92 (2018), pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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The company you keep : how an organization’s horizontal partnerships affect employee organizational identification
Cornwell, T. Bettina; Howard-Grenville, Jennifer A.; … - In: The Academy of Management review : AMR 43 (2018) 4, pp. 772-791
Persistent link: https://www.econbiz.de/10011940047
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890