//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Children's brand symbolism und...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Sponsorship
35
Sponsoring
33
Consumer behaviour
18
Sports
18
Konsumentenverhalten
17
Sport
17
Sportmarketing
17
Sports marketing
17
Marketing
13
Marketing management
9
Brand image
8
Markenimage
8
Marketingmanagement
8
Advertising effects
7
Children
7
Werbewirkung
7
Advertising
6
Beziehungsmarketing
6
Kinder
6
Professional sports
6
Profisport
6
Relationship marketing
6
USA
6
Sport event
5
Sportveranstaltung
5
United States
5
Werbung
5
Psychology of advertising
4
Welt
4
Werbepsychologie
4
World
4
Australia
3
Brand
3
Brand management
3
Business
3
Cognition
3
Corporate culture
3
Eating habit
3
Ernährungsverhalten
3
Event
3
more ...
less ...
Online availability
All
Undetermined
39
Free
13
Type of publication
All
Article
76
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
research-article
11
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
more ...
less ...
Language
All
English
76
Undetermined
17
Author
All
Cornwell, T. Bettina
78
McAlister, Anna R.
14
Pappu, Ravi
12
Bettina Cornwell, T.
6
Chien, P. Monica
5
Coote, Leonard V.
5
Humphreys, Michael S.
5
Kwon, Youngbum
4
Wamwara-Mbugua, L. Wakiuru
4
Boller, Gregory
3
Clark, John M.
3
Jahn, Steffen
3
Jensen, Jonathan A.
3
Johnston, Wesley J.
3
Nickell, David
3
Pruitt, Stephen W.
3
Roy, Donald P.
3
Setten, Eric
3
Spry, Amanda
3
Weeks, Clinton S.
3
Alhabash, Saleem
2
Ali, Czafrann
2
Backhaus, Christof
2
Bargh, Danielle
2
Coote, Leonard
2
Cunningham, Stephanie
2
Katz, Helen E.
2
Kelly, Sarah J.
2
Lacey, Russell
2
Lee, Seung Pil
2
Minton, Elizabeth A.
2
Nguyen, Doan
2
Widmier, Scott
2
Wilkinson, Timothy J.
2
Woisetschläger, David
2
A.J. Kover
1
Albuquerque, Paulo
1
Alexandris, Kostas
1
Amis, John
1
Babakus, Emin
1
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
2
Edward Elgar Publishing
1
Published in...
All
Journal of business research : JBR
11
Journal of sport management : the official journal of the North American Society of Sport Management
7
International Journal of Sports Marketing and Sponsorship
5
Psychology & marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of Business Research
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Consumer Marketing
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of the Academy of Marketing Science
2
The journal of business & industrial marketing
2
2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA
1
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
1
Direct marketing : an international journal
1
Elgar concise introductions
1
European Journal of Marketing
1
Faculty & research / Insead : working paper series
1
Integrated marketing communication
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of Advertising Research
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Journal of service management
1
Macromarketing - a global focus ; Vol. 4
1
Marketing letters : a journal of research in marketing
1
Sport, commerce and culture
1
Staying of top : crucial issues for international business in the 21st century
1
The Academy of Management review : AMR
1
Young Consumers
1
more ...
less ...
Source
All
ECONIS (ZBW)
64
Other ZBW resources
12
RePEc
7
OLC EcoSci
6
BASE
4
Showing
51
-
60
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
52
I know what you are thinking : how theory of mind is employed in product evaluations
Minton, Elizabeth A.
;
Cornwell, T. Bettina
;
Hong, Yuan
- In:
Journal of business research : JBR
128
(
2021
),
pp. 405-422
Persistent link: https://www.econbiz.de/10012494466
Saved in:
53
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
54
A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.
;
Cornwell, T. Bettina
;
Kahle, Lynn R.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
Saved in:
55
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
56
Social sustainability as buying local : effects of soft policy, meso-level actors, and social influences on purchase intentions
Testa, Francesco
;
Russo, Michael V.
;
Cornwell, T. Bettina
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 152-166
Persistent link: https://www.econbiz.de/10012016483
Saved in:
57
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
58
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
59
The company you keep : how an organization’s horizontal partnerships affect employee organizational identification
Cornwell, T. Bettina
;
Howard-Grenville, Jennifer A.
; …
- In:
The Academy of Management review : AMR
43
(
2018
)
4
,
pp. 772-791
Persistent link: https://www.econbiz.de/10011940047
Saved in:
60
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->