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Salesperson creative performance: conceptualization, measurement, and nomological validity
Wang, Guangping; Netemeyer, Richard G. - In: Journal of business research : JBR 57 (2004) 8, pp. 805-812
Persistent link: https://www.econbiz.de/10006718425
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Developing and validating measures of facets of customer-based brand equity
Netemeyer, Richard G.; Krishnan, Balaji; Pullig, Chris; … - In: Journal of business research : JBR 57 (2004) 2, pp. 209
Persistent link: https://www.econbiz.de/10006719094
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The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10008241040
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How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents
Tangari, Andrea H.; Burton, Scot; Andrews, J.Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 60-74
Persistent link: https://www.econbiz.de/10007748594
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Brand Dilution: When Do New Brands Hurt Existing Brands?
Pullig, Chris; Simmons, Carolyn J.; Netemeyer, Richard G. - In: Journal of marketing 70 (2006) 2, pp. 52-66
Persistent link: https://www.econbiz.de/10005917853
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Characteristics and Beliefs Associated with Probable Pathological Gambling: A Pilot Study with Implications for the National Gambling Impact and Policy Commission
Netemeyer, Richard G.; Burton, Scot; Cole, Leslie K.; … - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 147-160
Persistent link: https://www.econbiz.de/10007059982
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Semantic cues in reference price advertisements: The moderating role of cue concreteness
Krishnan, Balaji C.; Biswas, Abhijit; Netemeyer, Richard G. - In: Journal of retailing 82 (2006) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10007259594
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A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia
Durvasula, Srinivas; Andrews, J.Craig; Netemeyer, Richard G. - In: Journal of international consumer marketing 9 (1997) 4, pp. 73-94
Persistent link: https://www.econbiz.de/10007130157
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ARTICLES - Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
Andrews, J.Craig; Burton, Scot; Netemeyer, Richard G. - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 29-42
Persistent link: https://www.econbiz.de/10008120071
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Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures
Andrews, J.Craig; Durvasula, Srinivas; Netemeyer, Richard G. - In: Journal of advertising : official publication of the … 23 (1994) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10008129775