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The Dilemma of Pull and Push-P...
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Consumer behaviour
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Netemeyer, Richard G.
73
Lichtenstein, Donald R.
38
Burton, Scot
25
Bearden, William O.
12
Andrews, J. Craig
11
Andrews, J.Craig
8
Maxham, James G., III.
8
Maxham, James G.
7
Kees, Jeremy
6
Lynch, John G.
6
Pullig, Chris
6
Fernbach, Philip M.
5
Langhe, Bart de
5
Wang, Guangping
5
Durvasula, Srinivas
4
Fernandes, Daniel
4
Kaufmann, Patrick J.
4
Brooks, Charles M.
3
Haws, Kelly L.
3
Janiszewski, Chris A.
3
Kan, Christina
3
Maxham III, James G.
3
Mobley, Mary F.
3
Spiller, Stephen A.
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Zammit, Alessandra
3
Bhagat, Sanjai
2
Biswas, Abhijit
2
Boles, James S.
2
Braig, Bridgette M.
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Dean, Dwane
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Donavan, D. Todd
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Grant, Susan Jung
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Heilman, Carrie M.
2
Hulland, John
2
Janiszewski, Chris
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Kozinets, Robert V.
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Association for Consumer Research (U.S.)
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of retailing
12
Journal of marketing
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
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Enhancing knowledge development in marketing ; Vol. 21
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Key debates and contemporary issues in nonprofit marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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BASE
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Other ZBW resources
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61
Graphic health warnings on cigarette packages : the role of emotions in affecting adolescent smoking consideration and secondhand smoke beliefs
Netemeyer, Richard G.
;
Burton, Scot
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10011506069
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62
Differential effects of parenting strategies on child smoking trajectories : a longitudinal assessment over twelve years
Yang, Zhiyong
;
Netemeyer, Richard G.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1273-1282
Persistent link: https://www.econbiz.de/10010530677
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63
The legal high : factors affecting young consumers' risk perceptions and abuse of prescription drugs
Netemeyer, Richard G.
;
Burton, Scot
;
Delaney, Barbara
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10011293431
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64
Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Newman, Christopher L.
;
Burton, Scot
;
Andrews, J. Craig
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 453-476
Persistent link: https://www.econbiz.de/10011879700
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65
How am I doing? : perceived financial well-being, its potential antecedents, and its relation to overall well-being
Netemeyer, Richard G.
;
Warmath, Dee
;
Fernandes, Daniel
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10011883876
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66
A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.
;
Netemeyer, Richard G.
;
Spiller, Stephen A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10003982952
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67
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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68
How graphic visual health warnings affect young smokers' thoughts of quitting
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Kees, Jeremy
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10010362219
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69
Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Folse, Judith Anne Garretson
;
Burton, Scot
;
Netemeyer, …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 331-342
Persistent link: https://www.econbiz.de/10010230063
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70
Financial literacy, financial education, and downstream financial behaviors
Fernandes, Daniel
;
Lynch, John G.
;
Netemeyer, Richard G.
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1861-1883
Persistent link: https://www.econbiz.de/10010403651
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