Showing 131 - 140 of 335
Persistent link: https://www.econbiz.de/10008127203
Persistent link: https://www.econbiz.de/10009853815
Purpose – Mobile social media (MSM), an interaction, exchange of information and creation of user-generated content, mediated by mobile devices, is becoming the locomotive that drives forward evolution of the online world. Fewer academic studies have touched upon the MSM subject, with all the...
Persistent link: https://www.econbiz.de/10012980451
Purpose- To explore how information communication technologies (ICT) and the internet offer new opportunities for women to develop as entrepreneurs and innovators. To add to the literature and provide updated research to raise awareness about female-run ICT small businesses....
Persistent link: https://www.econbiz.de/10014201363
In the past, articles about research and development(R&D) have focused on such issues as R&D methodology, R&D'sassociation with marketing and sales, and new product creation.However,very little research has focused on the role of independent inventors in theR&D and market expansion of businesses...
Persistent link: https://www.econbiz.de/10014201766
Persistent link: https://www.econbiz.de/10005075659
Persistent link: https://www.econbiz.de/10014844620
Purpose Mobile social media (MSM), an interaction, exchange of information and creation of user-generated content, mediated by mobile devices, is becoming the locomotive that drives forward evolution of the online world. Fewer academic studies have touched upon the MSM subject, with all the...
Persistent link: https://www.econbiz.de/10014844624
Purpose While the topic of “umbrella branding” strategies for manufacturers’ products in the business-to-business literature has received attention, much less has been written about umbrella branding strategies in the hospitality industry. With the aid of a theoretical framework, this...
Persistent link: https://www.econbiz.de/10014844627
Persistent link: https://www.econbiz.de/10014844628