Similar Search Results

Development of personalised services in small business : an iterative learning process

Gottfridsson, Patrik - In: Managing service quality : MSQ ; an international journal 20 (2010) 4, pp. 388-400

Persistent link: https://www.econbiz.de/10008655291

Joint service development : the creations of the prerequisite for the service development

Gottfridsson, Patrik - In: Managing service quality : MSQ ; an international journal 22 (2012) 1, pp. 21-37

Persistent link: https://www.econbiz.de/10009500704

Different actors' roles in small companies service innovation

Gottfridsson, Patrik - In: The journal of services marketing 28 (2014) 7, pp. 547-557

Persistent link: https://www.econbiz.de/10010434581

Service development in small companies : a communication and learning process

Gottfridsson, Patrik - In: Journal of small business and enterprise development 21 (2014) 3, pp. 489-504

Persistent link: https://www.econbiz.de/10010414397

To trust or not to trust? : formal contracts and the building of long-term relationships

Camén, Carolina; Gottfridsson, Patrik; Rundh, Bo - In: Management decision : MD 49 (2011) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10009155513

Delivering sports events : the arena concept in sports from a network perspective

Rundh, Bo; Gottfridsson, Patrik - In: The journal of business & industrial marketing 30 (2015) 7, pp. 785-794

Persistent link: https://www.econbiz.de/10011420328

Transforming the service idea : a communication and learning process

Gottfridsson, Patrik; Stålhammar, Anna - In: International journal of quality and service sciences 6 (2014) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10010351504

Joint service development - the creations of the prerequisite for the service development

Gottfridsson, Patrik - In: Managing service quality : MSQ ; an international journal 22 (2012) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10009823129

To trust or not to trust?: Formal contracts and the building of long-term relationships

Camén, Carolina; Gottfridsson, Patrik; Rundh, Bo - In: Management decision : MD 49 (2011) 3, pp. 365-384

Persistent link: https://www.econbiz.de/10008887192

Delivering sports events: the arena concept in sports from a network perspective

Rundh, Bo; Gottfridsson, Patrik - In: Journal of Business & Industrial Marketing 30 (2015) 7, pp. 785-794

Purpose – The purpose of this paper is to investigate how the arena concept is used in sports marketing. The prevailing situation and the development of the arena concept require a combination between sport, business and entertainment. Design/methodology/approach – To fulfil the aim of this...

Persistent link: https://www.econbiz.de/10014844208