Similar Search Results - EconBiz

The interplay between SME owner-managers and the brand-as-a-person

Centeno, Edgar; Cambra-Fierro, Jesus; Vazquez-Carrasco, … - In: Journal of Product & Brand Management 28 (2019) 4, pp. 555-572

Purpose: The purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-to-medium-sized enterprises (SMEs) by examining its potential relation with the SME owner-manager, the pathways to its creation and development and the...

Persistent link: https://www.econbiz.de/10012076756

Special double issue: Nordic brands

Dinnie, Keith (contributor) - 2008

Persistent link: https://www.econbiz.de/10003763448

International perspectives on nation branding

Dinnie, Keith (contributor) - 2010

Persistent link: https://www.econbiz.de/10008696657

The five phases of SME brand-building

Centeno, Edgar; Hart, Susan; Dinnie, Keith - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 445-457

Persistent link: https://www.econbiz.de/10009766389

Digital channels and technologies for commercial diplomacy : conceptualisation and future research propositions

Sevin, Efe; Dinnie, Keith - In: International journal of diplomacy and economy 2 (2015) 4, pp. 266-277

Persistent link: https://www.econbiz.de/10011531149

City branding : theory and cases

Dinnie, Keith (ed.) - 2011

Persistent link: https://www.econbiz.de/10011520899

City branding : theory and cases

Dinnie, Keith - 2011

Persistent link: https://www.econbiz.de/10008772057

The dimensions of nation brand personality : a study of nine countries

Kim, You Kyung; Shim, Sung Wook; Dinnie, Keith - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 34-47

Persistent link: https://www.econbiz.de/10009741996

Corporate identity orientation and disorientation : a complexity theory perspective

Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424

Persistent link: https://www.econbiz.de/10012238097

IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550

Persistent link: https://www.econbiz.de/10011698226

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