Purpose: Drawing upon the social presence theory, this paper aims to propose three social presence variables in the brand page context (the brand page as a medium, the presence of other customers and interaction with the brand page manager) and to test their effects on customer engagement...

The purpose of this study is to propose a newly refined model of relationship selling in the general context between meeting planners and suppliers in Meeting, Incentive, Convention, and Exhibition (MICE) industry .The refined model was tested by using an online survey of a sample of...