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Let A1, A2, ..., Am and B1, B2, ..., Bn be two sequences of events on the same probability space. Let Xm and Yn, respectively, be the numbers of those Ai and Bj which occur. Improved upper bounds and lower bounds of yl,l = P(Xm(A)[greater-or-equal, slanted] 1, Yn(B) [greater-or-equal, slanted]...
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Retailers and companies increasingly employ corporate social responsibility (CSR) as a global management strategy. They are motivated to act in a socially responsive manner to their global customers not only to fulfill their ethical obligations as a social entity but also due to the marketing...
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Purpose: Building on the Brands as Intentional Agents Framework (BIAF), the aim of this study is to demonstrate the effectiveness of social media marketing (SMM) as a tool to communicate luxury fashion brands' good intentions toward the general public. Design/methodology/approach: A sample of...
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