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Export intensity and the competitive intelligence of exporting companies : evidence from Belgium and South Africa
Cuyvers, Ludo; Dumont, Michel; Viviers, Wilma; … - 2006
Persistent link: https://www.econbiz.de/10003388805
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The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: Advertising and communication : proceedings 4th …, (pp. 287-293). 2005
Persistent link: https://www.econbiz.de/10003353832
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising research 48 (2008) 3, pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de; Janssens, Wim; Mielants, Caroline; … - In: Sustainable consumption, ecology and fair trade, (pp. 109-126). 2007
Persistent link: https://www.econbiz.de/10003501077
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Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri; Pelsmacker, Patrick de; Worsley, Ben - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
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The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de; Dens, Nathalie; De Meulenaer, Sarah - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
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The SAGE handbook of marketing ethics
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - 2021
Persistent link: https://www.econbiz.de/10012288701