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Do Consumers Care about Ethics...
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Belgium
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Advertising effects
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English
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Pelsmacker, Patrick de
161
Rayp, Glenn
145
Dens, Nathalie
64
Dumont, Michel
56
De Pelsmacker, Patrick
49
Geuens, Maggie
39
Cuyvers, Ludo
33
Verschelde, Marijn
25
Willemé, Peter
24
Merlevede, Bruno
22
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Moons, Ingrid
15
Gobbin, Niko
12
Jegers, Marc
12
Ruyssen, Ilse
12
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Meeusen, Wim
10
Standaert, Samuel
9
Stevens, Katrien
9
Verhellen, Yann
9
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Vandamme, Ellen
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
Hindriks, Jean
5
Piette, Christophe
5
RAYP, Glenn
5
Schoors, Koen
5
Thas, Olivier
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Cornelis, Erlinde
4
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
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3
Nationale Bank van België/Banque national de Belqique (BNB)
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European Association of Agricultural Economists - EAAE
2
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
2
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Institut de Recherche Économique et Sociale (IRES), École des Sciences Économiques de Louvain
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
31
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
11
Journal of marketing communications
11
Applied economics
7
International Journal of Manpower
7
Journal of advertising : official publication of the American Academy of Advertising
7
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Working paper
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
CORE Discussion Papers
3
CORE discussion papers : DP
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
NBB Working Paper
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
The journal of development studies : JDS
3
Working Paper Research
3
Working paper / National Bank of Belgium
3
Working paper / National Bank of Belgium / National Bank of Belgium
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion paper / Institut de Recherches Économiques et Sociales de l'Université Catholique de Louvain
2
ECB Working Paper
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
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ECONIS (ZBW)
256
OLC EcoSci
52
RePEc
37
Other ZBW resources
25
USB Cologne (EcoSocSci)
7
EconStor
5
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51
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
52
Affect is an important factor in processing Alzheimer disease awareness messages
Lewi, Martine
;
Pelsmacker, Patrick de
- In:
Breaking new ground in theory and practice
,
(pp. 55-73)
.
2011
Persistent link: https://www.econbiz.de/10009380034
Saved in:
53
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
54
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
55
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
56
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
57
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
58
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
Saved in:
59
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
60
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
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