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Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business and psychology 25 (2010) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of business research : JBR 63 (2010) 9/10, pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
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Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
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Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim; Pelsmacker, Patrick de; Gauens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
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New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de; Neijens, Peter C. - In: Journal of marketing communications 18 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke; Pelsmacker, Patrick de - In: Journal of marketing communications 17 (2011) 5, pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
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The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid; Pelsmacker, Patrick de; Bont, Cees J. P. … - In: Macroeconomics and beyond : essays in honour of Wim Meeusen, (pp. 246-257). 2012
Persistent link: https://www.econbiz.de/10009488946
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International research on attention and memory effects of advertising
Rajabi, Mahdi; Pelsmacker, Patrick de; Dens, Nathalie - In: International business, not as usual, (pp. 23-41). 2011
Persistent link: https://www.econbiz.de/10009489285