Pammer, Scott E; Fong, Duncan K H; Arnold, Steven F - In: Journal of Business & Economic Statistics 18 (2000) 4, pp. 428-35
We adopt a Bayesian approach to forecast the penetration of a new product into a market. We incorporate prior information from an existing product and/or management judgments into the data analysis. The penetration curve is assumed to be a nondecreasing function of time and may be under shape...