Showing 1 - 10 of 169
Persistent link: https://www.econbiz.de/10008664253
Persistent link: https://www.econbiz.de/10009546631
Persistent link: https://www.econbiz.de/10003800940
Persistent link: https://www.econbiz.de/10009544729
Persistent link: https://www.econbiz.de/10009544735
Summary This paper explores the challenges of applying concepts from the "linguistic turn" in the social sciences to Industrial Marketing and Purchasing (IMP) theory. We discuss some key consequences for IMP researchers of rethinking their approach to language. This involves an acknowledgement...
Persistent link: https://www.econbiz.de/10009217500
Persistent link: https://www.econbiz.de/10008149308
Persistent link: https://www.econbiz.de/10009960298
Persistent link: https://www.econbiz.de/10009843763
Persistent link: https://www.econbiz.de/10008893097