From "taking" network pictures to "making" network pictures : a new metaphorical manifesto for industrial marketing research
Year of publication: |
2010
|
---|---|
Authors: | Purchase, Sharon ; Lowe, Sid ; Ellis, Nick |
Published in: |
Journal of organizational change management. - Bingley : Emerald Group Publishing Limited, ISSN 0953-4814, ZDB-ID 645653-4. - Vol. 23.2010, 5, p. 595-615
|
Subject: | Ludwig Wittgenstein | Marketingtheorie | Marketing theory | Wirtschaftsphilosophie | Philosophy of economics |
-
Marketing theory : the philosophy of marketing science
Hunt, Shelby D., (1983)
-
Hunt, Shelby D., (2018)
-
Relationship marketing and the philosophy of science : a tribal journey through relationship quality
Vieira, Armando Luís, (2010)
- More ...
-
Rethinking language in IMP research: Networking processes in other words
Lowe, Sid, (2008)
-
Rethinking language in IMP research : networking processes in other words
Lowe, Sid, (2008)
-
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard, (2012)
- More ...