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The Stopping Power of Advertis...
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Consumer behaviour
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Wedel, Michel
286
Pieters, Rik
143
Batra, Rajeev
73
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
Zeelenberg, Marcel
21
Baumgartner, Hans
15
DeSarbo, Wayne
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Böckenholt, Ulf
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Haaijer, Rinus
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Sándor, Zsolt
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4
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Fundamentals of marketing research ; Vol. 6
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ECONIS (ZBW)
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RePEc
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BASE
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Other ZBW resources
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31
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings - Consumers' eye fixations on the brand and, to a lesser extent, on the pictorial element of print ads a...
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
4
,
pp. 297-312
Persistent link: https://www.econbiz.de/10006904289
Saved in:
32
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik
;
Rosbergen, Edward
;
Wedel, Michel
- In:
Journal of marketing research : JMR
36
(
1999
)
4
,
pp. 424-438
Persistent link: https://www.econbiz.de/10006664532
Saved in:
33
El Visual Attention to Advertising: A Segment-Level Analysis
Rosbergen, Edward
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10006672246
Saved in:
34
B ORGANIZATIONAL BEHAVIOR - Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory Bc:140
Pieters, Rik
;
Warlop, Luk
;
Wedel, Michel
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
5
,
pp. 509-512
Persistent link: https://www.econbiz.de/10006505402
Saved in:
35
D MODELING AND SYSTEMS ANALYSIS - Eye fixations on advertisements and memory for brands: A model and findings - Db:140
Wedel, Michel
;
Pieters, Rik
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10006510216
Saved in:
36
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-805
Persistent link: https://www.econbiz.de/10008708355
Saved in:
37
Goal Control of Attention to Advertising: The Yarbus Implication
Pieters, Rik
;
Wedel, Michel
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 224-233
Persistent link: https://www.econbiz.de/10007763387
Saved in:
38
Optimal Feature Advertising Design Under Competitive Clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815
Persistent link: https://www.econbiz.de/10007879809
Saved in:
39
Eye-Movement Analysis of Search Effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10008083860
Saved in:
40
Research Note-Competitive Brand Salience
van der Lans, Ralf
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10008124380
Saved in:
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