the logo, slogan and visual identity of a destination. Methodology – The methodology of the research includes the examples … originality – The paper defines the steps that should be undertaken to create the new logo and slogan in a tourist destination … Slavonski Brod in tourism and hospitality sector was more or less absent, what is the reason why the city brand was not …

The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This … and customers. However, even the most brilliant logo and slogan is powerless if it is not backed up by a comprehensive … paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study …