PhD, Árpád Papp-Váry - Keleti Károly Gazdasági Kar, Óbudai Egyetem
The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This … and customers. However, even the most brilliant logo and slogan is powerless if it is not backed up by a comprehensive … paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study …