Showing 71 - 80 of 44,902
Proposes two hypotheses and tests them empirically: that consumers do not differentiate between store brands offered by competing stores; that store brand market share is consistent with chain penetration. To test the hypotheses, employs an experimental design using 350 subjects, and collects...
Persistent link: https://www.econbiz.de/10014896491
Explores the importance of effective labeling in marketing concerning the abilities and motivations of consumers to understand and make decisions by using the information made available to them on the labels of the products which they purchase. Reports on focus group studies where the...
Persistent link: https://www.econbiz.de/10014896493
‐of‐pack nutrition labelling schemes on food products and the healthiness of their diets. Design/methodology/approach – To this end … decisions at the point of purchase – i.e. as long as the consumers notice, understand, trust and like the labelling and use it …
Persistent link: https://www.econbiz.de/10014987254
use of product labels, either on a single issue or on multiple issues (using omni‐labelling). The purpose of this paper is … to report on a framework that emerged from a wider study exploring effective approaches to environmental labelling of … for environmental labelling in conjunction with other initiatives to improve the sustainability of food production and …
Persistent link: https://www.econbiz.de/10015005919
Persistent link: https://www.econbiz.de/10015005976
Purpose – The purpose of the study is to examine the influence of multiple factors on the green purchase intention of customers in Australia. Design/methodology/approach – A conceptual model is proposed and was subjected to empirical verification with the use of a survey of metropolitan and...
Persistent link: https://www.econbiz.de/10015007123
BSE outbreak, prior to compulsory labelling.  …
Persistent link: https://www.econbiz.de/10015008277
Seit der ersten Aussaat 1996 in den USA nimmt die Anbaufläche transgener Pflanzen jährlich stetig zu und 2005 wurden weltweit auf 90 Mio. ha transgene Pflanzen angebaut. In der EU wurden in den letzten Jahren umfangreiche gesetzliche Regelungen erlassen, welche die Zulassung, die Kennzeichnung...
Persistent link: https://www.econbiz.de/10004989036
Standard economic theory implies that the labelling of cash transfers or cash-equivalents (e.g. child benefits, food … regression discontinuity design, we find robust evidence of a behavioural effect of the labelling. On average households spend 41 …
Persistent link: https://www.econbiz.de/10010500210
Labelling is an important cue for consumers as it helps to quickly communicate information about a product or …, before launching a multi-level labelling system, it should be tested if a multi-level labelling system can shift market … and the other between no label and a multi-level label. The results suggest that a multi-level labelling system achieves …
Persistent link: https://www.econbiz.de/10011319095