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Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tener...
Kosarinskaya, Irina - In: Annals of marketing-mba 2 (2010)
The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with …
Persistent link: https://www.econbiz.de/10008499718
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Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5...
Golubnik, Andrew - In: Annals of marketing-mba 2 (2010)
development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian …Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and …
Persistent link: https://www.econbiz.de/10008499721
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Do Online Reviews Improve Product Quality? Evidence from Hotel Reviews on Travel Sites
Wang, Yang - 2020
In this study, we demonstrate empirical evidence supporting the game theoretic argument that the presence of online reviews can curtail branded firms' quality advantage over independent firms due to signaling in experience good markets. Exploiting heterogeneous review platform penetration rates...
Persistent link: https://www.econbiz.de/10012847260
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THE NATIONAL BASKETBALL ASSOCIATION:Business, Organization and Strategy
Jozsa, Frank P - World Scientific Publishing Co. Pte. Ltd.
The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the...
Persistent link: https://www.econbiz.de/10008773991
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Restarting tourism, travel and hospitality: The day after
Christou, Evangelos (contributor);  … - 2021
Book of extended abstracts (proceedings) of TOURMAN 2021 Conference "Restarting tourism, travel and hospitality: The …
Persistent link: https://www.econbiz.de/10012596784
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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
sustainable development principles are correlated with the aspects of organic growth in tourism and the possibility of evaluating … conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Las series audiovisuales como herramienta promocional de un destino turístico: El caso de España
Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15
tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …
Persistent link: https://www.econbiz.de/10011984966
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Fiction series as a promotional tool for a tourist destination : the case of Spain
Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15
tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …
Persistent link: https://www.econbiz.de/10011954202
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LAS SERIES AUDIOVISUALES COMO HERRAMIENTA PROMOCIONAL DE UN DESTINO TURÍSTICO: EL CASO DE ESPAÑA / FICTION SERIES AS A PROMOTIONAL TOOL FOR A TOURIST DESTINATION: THE CASE OF SPAIN...
Araújo Vila, Noelia; Brea, Fráiz; Antonio, José - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15
between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview … between the tourism and the audiovisual sectors. The objective of this research is to verify the possible use of the … cooperation between the audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual …
Persistent link: https://www.econbiz.de/10010850505
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The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction
Sabou, Gabriel Cristian; Nistoreanu, Puiu; Vlad, Denisa - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1279-1287
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … activities in the virtual space, partially or totally. Abundant online information communicated by tourism agencies or simple … people sharing their experiences about tourism destinations all over the world made changes in consumer behaviour. Many …
Persistent link: https://www.econbiz.de/10011724918