perspectives, and analytics Plentiful examples of service organizations such as automobile after-sale services, global project … management networks, and express delivery services An interdisciplinary emphasis that includes integrated approaches from the …

original material—including some of the last from our late friend and colleague, Eric Langeard—on topics important to services … marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides … Distinguished Professor of International Marketing, Northwestern University "Services, because of their intangibility, variability …