Cunningham, Lawrence F.; Young, Clifford E.; Gerlach, James - In: Journal of Services Marketing 23 (2009) 1, pp. 11-23
compare consumer‐based perceptions of traditional services to SSTs. To fill this gap, this study aims to examine how customers … perceived traditional services and SSTs on service classifications criteria proposed by Lovelock, Bowen and Bell. Design …‐dimensional scaling (MDS), 13 traditional services and 12 SSTs were separately mapped onto a perceptual space of service classifications …